Publicity Tools

Libraries & Schools: spread the word about Teen Read Week™! Use the tools on this page and then tell us what you've done.

Libraries, schools and youth serving organizations across the country are planning special events for Teen Read Week, encouraging teens to read something just for the fun of it! As YALSA promotes Teen Read Week™ to the press, we would like to hear about how your library or school plans to celebrate. Thank you for taking the time to get the word out about the great things you're doing for TRW!

Teen Read Week™ Logo Use Guidelines:

  • Libraries & other Not-for-Profits:YALSA grants permission to libraries and other nonprofits to use the Teen Read Week™ mark and logo in conjunction with their 

    Teen Read Week™ activities, so long that neither is used for profit and that YALSA is properly credited.

  • Corporations & For-Profit Entities: Prior permission and licensing must be obtained before use of the mark and/or logo will be granted.  Corporations may make referential use of Teen Read Week™ by, for example, including an announcement that it is the week of October 9-15, 2016 in newsletters on websites, etc.  Corporations cannot, however use "Teen Read Week™" or the logo in the names of their contests, initiatives, events, continuing education opportunities, etc. without prior permission from YALSA.  Corporations who wish to participate in and/or publicizeTeen Read Week™, are encouraged to contact byoke@ala.org and to review YALSA's Logo Use Policy.
  • TRW Presentation (PPT)
  • Marketing Tips & Ideas (PPT)
  • Sample Press Release (Word)
  • Letters to the Editor (Word)
  • Sample PSA Scripts (Word)
  • Proclamation (Word)
  • TRW Flier Template (Word)
  • TRW Flier Template 2 (Word)
  • TRW General Logo (JPG)
  • Publicity Kit (.zip)
  • Nikki Grimes talks about Teen Read Week (video)

Join this site!

Join this Teen Read Week website for great resources and opportunities such as:

  • Opportunity to attend a free TRW 2016 webinar on Tuesday, May 3 at 2pm Eastern!
  • A low-res download of the 2016 TRW themed logo (found under the planning tab - must be signed into account)
  • Free access to archived TRW related webinars
  • Alerts about grant opportunities
  • More perks to come so be sure to register and check back for updates!

YALSA Products & Publications

Why is TRW Important?

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Teen Read Week on the YALSA Blog

Blog Post Round-Up: Inexpensive and Easy Programming

  Blog post round-up is a series of posts that pull from the great YALSAblog archive. The topics have been requested by YALSA members. Have an idea for a topic? Post it in the comments. Inexpensive Ideas: Back to Afterschool: Tech Resources Pop Up Programming 30 Days of Teen Programming: … Continue reading

Flops, Duds, and Bloopers – When Programming Isn’t Perfect

I tell myself all the time that the success of a teen program is more than “just” attendance. I know I’m not alone in that. A YALSA committee has even created a living document – Teen Programming Guidelines – that includes a section on evaluation and measurement. But still, it doesn’t … Continue reading

Get Away @Your Library: Setting Goals to Reach Underserved Teens

With our youth patrons returning to school, now is the perfect time to re-evaluate your community’s demographics and set goals to “Get Away” and connect with those underserved populations. As you consider where to start, the first step may seem daunting, but tackle the unknown in a way that is … Continue reading

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