Become a Promotional Partner!

Publishers, vendors, and other corporate groups can help YALSA with its work by becoming Promotional Partner.  Teen Read Week’s Partners receive extensive benefits designed to complement your corporation's strategic marketing objectives, as well as reach key market segments. For questions about sponsorship, contact YALSA's Executive Director, Beth Yoke, at byoke@ala.org or 312.280.4391.  

National Corporate Sponsor-- $50,000+ contribution

  • Sponsor a Teen Read Week™ Kick-Off in a large media market like Chicago, LA & NYC
  • Company receives its own web page on the Teen Read Week (TRW) web site
  • Receive access to market research and opportunity to include a question in surveys
  • Co-branded TRW collateral is created and distributed that is mutually agreeable to your organization & YALSA
  • Implement an activation program that is mutually agreeable to your company & YALSA
  • One-time access to YALSA’s membership mailing list
  • Other activities that are mutually agreeable to your organization and YALSA
  • Receive all of the benefits of the TRW partnership levels listed below

Blockbuster Partner Level-- $25,000+ contribution 

  • Be the host of a member reception at ALA’s Midwinter or Annual conference
  • Feature an author or product via a special wrap or insert for the 2014 summer issue of Young Adult Library Services
  • Full-page thank you in YALSA’s award winning journal, Young Adult Library Services, & sidebar thank you on the journal’s online companion
  • Receive all of the benefits of the TRW partnership levels listed below

Classic Partner Level-- $10,000+ contribution 

  • An interview or company profile placed in YALSA’s journal (print & e-version)
  • One webinar sponsorship jointly created and delivered by your company & YALSA
  • One sponsorship of a monthly e-newsletter to YALSA membership
  • Either one interview or one sponsored blog post on the YALSAblog or the Hub
  • Receive all other benefits of TRW partnership levels outlined below

Bestseller Partner Level  -- $5,000+ contribution

  • One boom box feature in a monthly TRW email blast
  • Promote products via swag bags at events like TRW Kick-Offs
  • YALSA writes and distributes a news release announcing partnership
  • Receive all other benefits of TRW partnership levels outlined below

1st Edition Partner Level -- $2,500+ contribution 

  • Receive one-time access to the email list of TRW registrants
  • Opportunity to promote product through registration incentives or membership drives
  • Free subscription to YALS, YALSA’s award winning quarterly journal
  • A certificate of recognition to display in your exhibit booth or office
  • Company name listed on the TRW web site and in publicity materials, including print PSAs and a thank you message in Young Adult Library Services
  • Permission to promote company as an “Official Teen Read Week 2014 Partner”
  • Right to use the TRW logo in advertising and promotional materials

In-Kind Contributor  -- donated services &/or products

  • Opportunity to promote products through registration incentives
  • A certificate of recognition to display in your exhibit booth or office
  • Company name listed on the TRW (Teen Read Week) web site

 

 

Join this site!

Join this Teen Read Week website for great resources and opportunities such as:

  • A low-res download of the 2014 TRW themed logo (found under the planning tab - must be signed into account)
  • Free access to a webinar about leveraging TRW to promote career & college readiness with your teen patrons. The recording can be found on the Webinar page under the Planning tab. (Must be signed in to view)
  • Alerts about grant opportunities
  • More perks to come so be sure to register and check back for updates!

YALSA Products & Publications

Why is TRW Important?

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Teen Read Week on the YALSA Blog

Learning from Teens: Thoughts for Teen Read Week

Teen Read Week is coming up October 12-18, and libraries are encouraged to use the theme “Turn Dreams into Reality” to share our knowledge, resources, services, and collections with teens in an effort to promote reading for fun. As professionals working with teens in the library, each of us curates our own personal collection—in folders Read More →

TRW 2013: Dollar General Literacy Foundation Spotlight on Patricia VanArsdale

Today we wrap up our Teen Read Week posts with our final Dollar General Literacy Foundation Grant Recipient, Patricia VanArsdale. Patricia is Teen Services Librarian at Hussey-Mayfield Memorial Public Library in Zionsville, Indiana. Isn’t it a beautiful library? Keep reading to see how Patricia involves the teens in her library and what she did for Read More →

TRW 2013: Dollar General Literacy Foundation, Molly Wetta

Molly Wetta and Karen Allen of Lawrence Public Library are the innovative minds behind one of the Dollar General Literacy Foundation grant winning projects. Their Choose-Your-Own-Apocalypse scavenger hunt styled program kick starts their Teen Read Week celebration with a real life version of an alternative reality game whereby participants must “Seek the Unknown” throughout the Read More →

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